The countless mobility offers of the future can only be sensibly managed on a marketplace. Several large players are already working on proprietary solutions. However, neither several data silos nor large monopolies can satisfy the interests of users and transport providers.
The OMOS concept of a decentralized and open marketplace describes an ideal solution.
Who OMOS is
I would like to present you a concept paper that looks at the future digital infrastructure of the mobility sector which I think is very inspiring. It was developed in joint cooperation between TÜV Rheinland, the Fraunhofer FIT’s Business Information Systems project group and the Start-Up MotionWerk.You can find the link below, it’s worth reading!
How OMOS fascinates
The paper follows the idea that future mobility must be seamless. Different means of transport (multimodal and intermodal) are only the first step. Only by supplementing this with on-demand mileage and equal rights for market participants it would be possible to offer seamless services that can compete with (one’s own) car.
“Customers will seek a seamless mobility experience…Seamless MaaS goes far beyond the existing concepts of intermodal transport and flashy routing apps. It is about the experience of affordable, green, on-demand mobility that…spares the…ownership of a car…The system encourages creative and fair competition within a…digital transaction infrastructure.”1
Precisely this openness to the market is the right way to achieve step by step new creative competition and cooperative offers (coopetition). Let your imagination run wild about what happens when different participants work together on a common database!
“An open system encourages the participants to cocreate with one another and thus to leverage the expertise and skills of people and companies from around the globe. It does not evolve in the minds of a select few developers within a closed platform ecosystem.”2
The transaction infrastructure makes it possible to map and bill journeys in their entirety. We are looking forward to a completely new experience in transparency and overview of costs, route and CO2 footprint. Unlike a travel agency, where everything is planned and settled in advance, it will be in real time and automatically. “Bills will be highly transparent and settled automatically, no matter how many different mobility services or transport modes passengers use along the journey.”3
Data monopolies and the associated risks are excluded. The open and decentralized architecture of the system guarantees data sovereignty. Especially when using blockchain technology, data can be released very specifically.
“An open system will allow a high level of data sovereignty for customers and companies. It facilitates secure, controlled, use-case specific, and real-time data sharing.”4
What OMOS lacks
Everything as ideal as it sounds? Well, almost, beat me, but I’m missing two things:
First, the concept has a very technical approach. The motivation of both users and service providers to participate in the platform is not sufficiently encouraged.
The second point of criticism explains it better: it is not user-centered. For too long now, passengers have had to adapt to the needs of the providers. In a nutshell, the customer wants to drive wherever and whenever he wants and not to follow the solutions of the “providers”. A user-centered platform which is based on needs, could gain more passengers and be an attractive offer for transport service providers. On the marketplace the providers can achieve sufficient orders and thus ensure and optimal capacity utilization. For the user it is valuable because it meets his needs. In short: “it’s cool”.
OMOS describes the right way to seamless mobility with its decentralized and open marketplace, which only makes it possible to integrate market participants step by step and thus achieve the turnaround in mobility. This system does not reflect the analogue world of today, but paves the way for new ideas, modes of transport and cooperation. Single players won’t make it because there is no “The winner takes it all”. Obviously we need an open community for the open marketplace.
We have to bundle the demand for mobility and not focus on supply. A living platform must continue to evolve, driven by the users and their needs. Regional strengths can be transferred globally because some challenges have been already solved elsewhere. Social mobility will motivate and make the common platform more attractive than conventional private transport.
The climate change will only succeed with the traffic change. This does not happen through sacrificing but by choosing better alternatives.
Thanks for reading to the end!